5 min readBy Dr. Eric L. Eakin, DC
The $67 list: what one month of new-homeowner data did for my practice
I paid $67 a month for a new-homeowner list in my own practice. Two patients from it were worth over $6,000. The math still holds up.
This is a first-person story from my own practice, not a client result — but it is the reason ELE Lead Generation exists. As a practicing chiropractor, I subscribed to an Equifax-sourced new-homeowner list for $67 a month and mailed a simple welcome offer to the new arrivals in my area.
What came back
- Two patients I can trace directly to that list became long-term, high-value patients.
- Together they represented more than $6,000 in business — against a data cost of $67 a month.
- Neither would have found the practice otherwise; they were new to the area and chose the first credible offer they received.
One documented experience does not guarantee your results — your ZIP codes, your offer, and your follow-up all matter. But the structure of the math is worth noticing: when the monthly cost is two digits and a single retained patient is worth four, the list does not need to work often to pay for itself many times over.
Direct mail to new homeowners is not a volume game. It is a timing game — and the list is what puts you first in line.
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